Today i will tell you why AdSence is so much important for content sites.Please read the full article to know.
How Adsence Works

The concept of adsence is so much simple.The publisher of webmaster creates a javascript code to a certain website and whenever the page is accesses the code will pull ads from the adsence.
If a viewer clicks on the ads the webmaster service that gives the ads,earns a portion of money from the total amount of money that a advertiser pays.Generally the Google search engine handles all the tracking and payments.You should use targetted ads which are related to the content.

Reason 1:

Adsence is essential for content sites because webmasters are given the chance to choose from many several types of text ad formats to establish and decorate their website and create their webpage layout beautifully.This layout helps the site owners the possibility of more click of visitors who may or may not be aware of what they are clicking on.It unknowingly helps the viewers to take the next step of looking up what it is for.As a result the publishers will get their content read and they can also make profit from it.

Reason:2

There are sources so that publishers can monitor how their ads are performing using customizable datas that monitprs page impressions,click-through rates and total clicks with ad formats,colours,pages and so on.With these reports the effective change in blog posts or blog appearance
And its effectiveness will be very easy.You will get enogh time to sort out the contents that people are clicking the most.There are also many easy to use tools which allow you to group web pages by URL,domain,category,ad type which provide you accurate insight on which posts or pages performing well.

Reason:3

The advertisers know the benefits of having their ads on most appropriate blogs.So that they can easily create sales.All because of the content of that blog.
Adsence is all about targetted content,the more better you target your audience by your content the more you generate money and the more your blog is featured on google search engine.This is the part where effectiveness of adsence is most appropriate.

Best Of Luck.